We create better interactions between people and brands through mobile innovation

Every touch point - be it a product, a logo, a print, ATL or BTL ads, an experience, is an opportunity. At Visualead we are passionate to turn "the being and seeing"​ into meaningful presence that triggers senses, emotions, sense of belongingness and security, and memory. We believe when a touch point is taggable, it's connectable, shareable, and purchasable.

That's why we develop technologies that can turn presence into engagements, and enable consumers, brands, retailers and e-tailers to do more, and be more. Visualead enables engaging and secure connections for one of the largest enterprises of the world today - Alibaba - and many industry leaders in the worldwide marketplaces.

From private to social, from track and trace, anti-counterfeit, to marketing and payments; from customer acquisition to channel management; from online experiences to offline experiences, be it recovery of lost revenue from counterfeit, optimization of acquisition, usage and conversion, enhancement of payment experiences, we have an answer to every challenge.


Visualead's O2O and Visual QR Code technology builds on deep expertise in computer vision, machine learning, and mathematics, and is protected by patents and patent applications in several countries. Visualead’s technology creates value in various markets:

O2O Marketing

Social Networks and P2P Connectivity

Product Packaging and Anti-Counterfeit

Mobile Ticketing and Travel

Mobile Application Publishing

Mobile Payments and Mobile Coupons

Mobile Video and Content Publishers

Wearable Devices and Interactive Merchandize

The Team


Nevo Alva (倪沃)
Co-founder and CEO

Nevo leads Visualead towards a brilliant future. Prior to Visualead, Nevo founded a web-development startup company when he was only 16, served as an Officer in the Israeli Air Force, and held senior management positions in several technology startups. Nevo holds a B.A. in Business Management & Aviation Sciences from Haifa University and an MBA from Tel Aviv University with an emphasis on technology, entrepreneurship and innovation management. If he had free time, Nevo would have spent it with his wife and kid. Otherwise, Nevo enjoys volunteering, snowboarding, and photography.

Itamar Friedman (一塔)
Co-founder and CTO

Itamar is a computer vision and machine learning guru, and the technology oracle at Visualead. Back at high school, Itamar founded with Nevo their first web-development startup. Prior to Visualead, Itamar served as CTO of Dreambots and an Engineer at Mellanox and Kaminario. Itamar received his B.Sc. (summa cum laude) and M.Sc. degrees in Electrical Engineering from the Technion, Israel’s Institute of Technology, specializing in computer vision and machine learning. He published several academic papers, including “Icon Scanning – Detection & Recognition” (Computer Vision and Pattern Recognition 2012) and “Dancing Icons” (International Conference on Computer Vision 2011). Itamar enjoys tutoring, volunteering, and yacht sailing.

Uriel Peled (吴睿)
Co-founder and CPO

Uriel spends considerable time thinking about the next big thing in O2O and leads Visualead’s product innovation. Prior to Visualead, Uriel served as Cluster Manager at Mellanox, where he managed testing groups and defined project verification methodologies, and worked as a Chip Design Engineer at Intel. Uriel received his B.Sc. (summa cum laude) in Electrical Engineering from the Technion, Israel’s Institute of Technology. On his free time, Uriel is an amateur food critic, exploring the culinary aspects of Shanghai from risky street food to high-end gourmet restaurants.

Eli Cohen (艾力)
VP Product Management

Eli is driving Visualead's product strategy and translates the team's innovative ideas into market-leading O2O products. Before joining Visualead in 2015, Eli led product management for the retail industry's leading technology platform at Retalix, brought a new mobile product to market as VP Product at a technology startup, and managed strategic product lines and innovative solutions at Amdocs. As a Major, Eli served as head of maintenance logistics in the Israeli Air Force. Eli holds a B.Sc. (cum laude) in Industrial Engineering and Management from the Technion, Israel's Institute of Technology. Eli loves spending time with his wife and 3 daughters, inviting friends for BBQ, and playing table tennis.

Joyce Tai
CCO, Asia Pacific

Joyce is a digital practice and e-commerce veteran with over 15 years of diversified experiences in enterprise sales of solutions and services. Now at Visualead she heads up market development strategy in Asia Pacific and transforms brands' engagements with their customers into meaningful relationships through Visualead’s solutions. Prior to joining in Visualead in 2015, Joyce served as General Manager of Business Planning and Operations at Optimix Asia, and Vice President of Asia Pacific at Digital River where she established and expanded its businesses and footprints in the region. Joyce holds a B.A. in English Language and Literature from Fu-Jen Catholic University (Taipei) and M.A. in Advertising from National Cheng-Chi University (Taipei).

Leonid Beder (李欧)

Leonid is an all-around player and a technology geek with proven experience in management and hands-on development in multiple technologies and domains. When he isn't busy building things that people love to use, he's constantly trying to improve the development culture of the organization, challenging and mentoring a wonderful team of engineers, while focusing on getting shit done - and done well. Prior to Visualead, Leonid served as a CTO of TubeScience, VP Engineering of Jammer.fm, as a Principal Engineer at Safend (acquired by Wave Systems), and as an R&D Officer in the Israel Defense Forces (IDF) elite cyber unit. Leonid holds a B.Sc. (cum laude) in Computer Science from the Technion. Leonid loves reading, productivity hacking, watching his favorite TV shows, and having a few beers with his friends.

Meet Our Visualeaders

Yonatan Ran
Web Dev Manager
Maxim Stepanov
Sagi Nadir
Web Ninjaneer
Salvatore Cino
Mobile Developer
Renyan Cai (蔡任燕)
Associate Director, Client Services
Cissy Chen (陈辰)
Office Management
Sagi Rorlich
Core & Mobile Manager
Shimrit Asulin
Adi Cohen
QA Leader
Ellen Yang (杨婷)
Graphic Designer
Sarit Baicher Romach
HR Growth and Operations Manager
Ilan Chemla
Web Team Leader
Eddie Smolansky
Head of research
Gilad Sharir
Computer Vision Researcher
Danielle Allon
QA Engineer
Yu-Chao Chang
Director, Product Managment
Maggie Lee
Director, Business Development
Irina Afanasyeva
Customer Success Manager
We Are Hiring
  • Computer Vision & Image Processing Expert

    • Location: Israel, HaMerkaz, Herzliya

    We are seeking to hire a highly motivated expert in the fields of Computer-Vision, Image-Processing and Machine-Learning.

    Visualead develops mobile technology to enable an effective and reliable connection between the physical world to mobile engagement, enabling any developer or enterprise to easily exploit O2O opportunities.

    Furthermore, being part of Visualead team means dealing with complicated cutting-edge technologies in the field of image processing and computer vision. Visualead's technology serves millions of people around the world, and counting.


    • Improve and invent Computer Vision methods for O2O purposes.
    • Research to development with the R&D team
    • Provide high quality research outcomes


    • Bonus for being an expert in two or three of the list. 1. Image Processing 2. Computer Vision 3. Machine Learning.
    • Experience with using common tools in the field of expertise. Like: DeepLearning tools, OpenCV, ImageMagick, LibSVM, SVMlight, FLANN, VLfeat.
    • Proven experience in a successful long term company & project.
    • Excellent teamwork skills.
    • Bonus: Experience with SfM, Optical Flow, 3D Reconstruction, Coding theories.
    • Bonus: B.Sc & M.Sc in relevant fields.
    • Bonus: Former experience with native mobile apps development, especially with apps dealing with images & videos & data.

    Apply at jobs@visualead.com

  • C++ Developer

    • Location: Israel, HaMerkaz, Herzliya

    We are looking for a C++ developer responsible for building applications and modules that may range from desktop applications, server side SDKs, to native mobile applications. Your primary responsibility will be to design and develop these applications and modules, and to coordinate with the rest of the team working on different layers of the infrastructure.


    • Design, build, and maintain efficient, reusable, and reliable C++ code
    • Implement performance and quality modules
    • Identify bottlenecks and bugs, and devise solutions to these problems
    • Help maintain code quality, organization, and automation
    • Mentor and support other team members


    • Strong proficiency in C++, with fair knowledge of the language specification
    • Through knowledge of the standard library, STL/Boost libraries, and algorithms
    • Good grasp of Linux and Windows environments
    • Good understanding of memory management in non-garbage collected environments
    • Understanding of dynamic polymorphism and C++ specific notions, such as friend classes
    • Familiarity with templating and meta-template programming in C++
    • Knowledge of the latest C++11 and C++14 standards is appreciated
    • Familiarity with embedded systems design, low-level hardware interactions. Neon, CUDA, or Eigen is an advantage
    • Knowledge of low-level threading primitives and real-time environments
    • Knowledge of writing native modules for high-level languages such as Node.js, Python, Go, etc. Familiarity with emcscripten is an advantage
    • B.Sc/M.Sc. in Computer Sciences or a related field, or relevant training/experience

    Apply at jobs@visualead.com

  • Fullstack Web Developer

    • Location: Israel, HaMerkaz, Herzliya

    We are looking for an enthusiastic, talented and experienced full stack web developer, who is interested in an exciting and challenging role combining technology and business challenges. The ideal candidate must be passionate towards creating and delivering awesome product solutions for customers.


    • Design of the overall architecture of various web applications and services
    • Implementation of a robust set of services and APIs to power various web and mobile applications
    • Building reusable code and libraries for future use
    • Optimization of the application for maximum speed and scalability
    • Implementation of security and data protection
    • Integration of the front-end and back-end aspects of the web application
    • Mentor and support other team members


    • 5+ years of software development experience
    • Deep and extensive knowledge of Javascript and the web development ecosystem
    • Experience with server-side technologies & languages such as Node.js, Python, C#, Java, and Ruby is an advantage
    • Familiarity with JS frameworks such as React, AngularJS, Backbone, or Ember.js
    • Familiarity with relational & non-relational databases such as Postgres, MySQL, and AWS DynamoDB
    • Excellent communication skills with both technical and business audiences
    • B.Sc/M.Sc. in Computer Sciences or a related field, or relevant training/experience
    • Past experience working as part of a Professional Services team or other customer facing experience
    • Experience with DevOps and various stacks (such as AWS, GCP, and Azure)

    Apply at jobs@visualead.com

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China Office
Room D, 5F, No.567, Weihai Rd, Jing'An District, Shanghai, 200041,China
Israel Office
Galgalei ha-Plada 20 st', Third floor, Herzliya Pituach 4672220 , Israel
הגלגלי הפלדה 20, הרצליה פיתוח 4672220, ישראל
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